About Us

 

B A Y S I C

Born from the blend of "Bay" and "Basic," we represent a lifestyle rooted in coastal culture and grounded in simplicity.

Together, they shape our identity: timeless pieces that feel effortless yet elevated, a modern take on resort wear, designed for wherever life takes you.

Founded in 2020 by Putri Dwipratiwi, BAYSIC was created with the vision to offer feminine, comfortable, and versatile clothing for everyday wear and special moments. From flowing silhouettes to bold and soft hues, each piece is designed with attention to detail, combining style, ease, and personality.

As our tagline says, “Sent from the sea,” BAYSIC is inspired by nature’s calm and strength, captured in wearable form. And with every piece, brings you everywhere, from slow mornings to spontaneous getaways.